Big Data Analytics
The term big data applies to a volume of data of any size from terabytes to zettabytes and whose type is difficult to manage, capture and process. Big data comes from network files, log files, social media etc. By analyzing big data, businesses can gain beneficial information to better inform themselves of future business decisions. Big data analytics can reveal patterns and trends, allowing businesses to know what their customers want, and efficiency and marketing can greatly improve in the long run. Big data is one of the keys in succeeding or achieving a competitive edge in today's market.